Color Associations can be linked to Sound (loud or muted colors), Environments/Landscapes, and Tactility (surface texture). In the following posts, these associations will be examined in the game Soul Caliber IV.
Sound: Any color has the potential to be loud, whether the color is cold or warm, the potential exists. The cause of a color's loudness is simply this: chroma (intensity of the color). If a color is more chromatic than another color, it will appear to be louder than the less intense color. For example, yellow can be naturally louder, more chromatic, than violet. However, if a loud color were to have its chroma lowered (by turning it into a shade, tone, or tint of that original color for example) a color that originally has less chroma than the tainted color could become louder than the result of the change. For example, natural violet could become louder than a shade of yellow since the yellow would have considerably lost a great deal of its original chroma/intensity becoming a shade. Note that in the image above, yellow and orange are extremely loud colors, and less chromatic colors are not as noticeable as the yellow, orange, and red flashes. One might think that warm colors are louder than cool colors; this speculation is wrong...
Examining the image above the burst of cool blue overpowers the patches of red in the image. Clearly the explosion of the cool color is louder than the warm color. The reason for this, as stated before is Chroma. Whichever color is the most intense will be loudest when placed side by side.
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