Yellow- Yellow is a warm, exuberant, and cozy color. Conceptually it can be linked to many comforting things: sunlight, flowers, gold/wealth, and fire. The emotions that these things dredge up in one's consciousness can be extended to video games and conceptually used in their settings. In the image above, a cold, secluded, night-time environment is depicted, conceptually barren and sparse. Countering this isolated cool space, game developers chose to place a lamp above an open, welcoming tavern (circled in white), a lamp which radiates a warm yellow glow. The placement of the conceptually placed color guides the players off the dark street and toward the populated area, the tavern, lead by the conceptual warmth and comfort or the color yellow.
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