Color can be used conceptually in video games due to the emotional response generated by a colors presence. In the following posts, color choices in games will be analyzed in terms of conceptual uses. (The game examined for the Conceptual Dimension of Color was Morrowind; The Elder Scrolls: Oblivion)
Red- Red is a passionate color; if enough white is added it becomes a feminine pink, and if enough black is added it becomes a blood-like crimson. It is both a male and female color and can represent love, romance, royalty, and power. In the image shown above, game designers chose to make the bedspread of this particular bed red as opposed to more muted colors which are common in other houses and on other beds in the game. Not so surprising then is it to find that the virtual character that the house belongs to is programmed to flirt with game player. In this conceptual situation, love and passion are the driving role of this color choice. (Also note the harmony generated in the image above, due to the complimentary color scheme chosen by the game developers)
In the image above, red is used to symbolize power. The seats shown are chairs, reserved in the game-world's imperial palace, for royal and politically affluent characters.
Further reinforcement to the conceptual use of red for power and royalty, in another country in the game world, red is also used in a royal setting; for the royal table of that kingdom's castle and also cushions the head of the table, the seat of power.
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